Partnership Campaign

After ClearCorrect went through another rebranding in mid-2023, we launched a campaign featuring all the new products and features coming soon. I spearheaded the creation of an extensive landing page, a series of emails, flyers, socials, and graphics. Furthermore, I played a pivotal role in shaping the campaign's messaging and branding.

Programs: Illustrator, Photoshop, InDesign

The Problem

ClearCorrect had recently rebranded. The brand was now more “professional” and clinician-focused. The next launch of products and features was proving to be huge so we needed a campaign that continued the brand story and also highlighted everything new.

The Solution

The new brand positioning centered around “The partner for clinical excellence.” With our latest features rollout, this partnership is set to deepen. So we pushed the partnership angle, introducing a campaign theme: “That Partnership that…”. The title would continue with words based on the product/feature that was being showcased.

We ended with four main words: Elevates, Empowers, Builds, and Performs. Each represents themes from the brand pillars and the products themselves. It was a clear and powerful message.

Messaging

The initial campaign’s message was “Your partner in ortho.” As we continued developing materials, it became clear that the next launch of products and features was so large that it required a new message: “The Partnership that…”.

We aimed to emphasize the message of partnership, assuring doctors that they have a steadfast ally in us.