CORE
Branding
Every year Straumann invites several doctors out to Basel, Switzerland for an event celebrating their hard work and partnership with Straumann and ClearCorrect. For this event, I established the logo and branding and created an event guide booklet, name tags, table tents, and event signage.
Programs: Illustrator, Photoshop, InDesign
To deepen their collaboration with doctors, ClearCorrect and Straumann initiated a global advisory board. This annual event gathers various doctors and employees to foster collective learning and collaboration.
The goal of branding this new endeavor was to keep it familiar to Straumann and ClearCorrect while carving out its unique presence.
The initial phase involved crafting a logo. Aligning with the event's theme of unity, I gravitated towards shapes that seamlessly merged into one.
The global advisory board meets for 3 days. Most members are traveling to Basel from all around the world so it was important to have a detailed event guide.
The event features various talks and meetups. I created table tents and name tags so that people could easily identify each other.
