Better Digital Workflows Hero
ClearCorrect aimed to introduce a cutting-edge digital workflow for their customers, a concept that could be challenging to convey effectively. This visual element found its place in email campaigns, social media posts, and internal communications. It would also later be a part of a larger video project further discussing the new digital workflows.
Programs: Photoshop, Illustrator, After Effects
The Problem
ClearCorrect was expanding the way customers interact with their digital tools and sought an effective method to inform its customers about the latest developments. The primary challenge, however, lies in the intangible nature of these workflows. We needed a visually striking approach to captivate customers' attention long enough to introduce them to ClearCorrect's innovative digital workflow updates.
I really enjoyed this process, it was a fun project.
The Solution
The goal of this messaging was to tell customers that what was once a complicated and frustrating digital experience that required wrangling multiple tools and software, was now streamlined and easy to use. The idea came fast and easily—let’s illustrate just that. I started by depicting a chaotic jumble of windows and user interfaces on the left, transitioning to a clean checkmark on the right. This initial idea stuck around to the end, with just a few refinements.
Note: This was created before the rebranding.
Drafts
Final
